Archive for the ‘Understanding Apps’ Category

What Is An “Active” Facebook App User?

facebook insights

First, let’s define two acronyms you’ve probably seen already: MAU-“Monthly Active Users” DAU-“Daily Active Users” Some people brag about the number of installs their app has had in the last 30 days. Installs are an exciting metric and they shouldn’t be ignored, but where is the real […]

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